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Reach Out to Others

If you’re a physician who has overstayed your welcome in mainstream medicine and thinks there is something else out there for you, my best advice is to reach out to others to see what they are working on and how you can help.

It’s not as effective to ask if there is a role in the company for you, and it’s equally ineffective to say, “If you need help, let me know.”

I’m not going to be the physician who puts his head down and suffers seeing patients in a healthcare system for the next few decades until I die or am too old to work. I know I can add value to healthcare and that’s what I’m after. What are you after?

LinkedIn

I like LinkedIn because it’s easy. It’s also easy to get caught up in too many useless discussions. But if you follow the right people, the algorithm will ping you with interesting people doing exciting things.

Many health entrepreneurs are building digital startups, and others are solving healthcare reimbursement; many are working on LLM in healthcare, and those in the cash-pay space are focusing on Direct Care.

Some health coaches have more patient impact than any physician can dream of. There are economists who really understand healthcare. And some people are building an alternative to health insurance and cash-pay surgical centers.

Everything you ever wanted to know about how healthcare, health insurance, hospital groups, employer-sponsored health plans, PBMs, and medical business structures work is covered in disgusting detail by Dr. Bricker.

You need to be creative to know how to reach out, what to say, and how to connect. The best advice I would give my younger self is to be deeply and genuinely curious.

What are you building? Why? With who? For whom? How? What’s your vision? What would be the ideal outcome? What’s in it for the patient? What’s in it for healthcare?

Friends of Friends

I guarantee that you have a friend or family member who is working in healthcare or related to the delivery of clinical services that you can reach out to.

How do you start the conversation?

What exciting things have you learned about healthcare? Who do you know who is doing something unique in healthcare? What are the problems you’re trying to solve? What do you think is going to make healthcare better? Who do you know who is shaking things up in healthcare?

Health Entrepreneurs

Entrepreneurs must be adventurous, and they are often lonely. They are trendsetters who have to carve something out of nothing and convince others that their idea will eventually grow legs.

Most are good salespeople, and many ask great questions and try to meet as many key players in healthcare as possible.

If your favorite entrepreneur isn’t accessible, many other entrepreneurs are active on their SM channel.

Startup Incubators

There are local startup incubators and famous ones. All of them are trying to make a fledgling business successful, and they need the insight of those in the trenches.

Getting involved is essential because you’ll recognize where the startup founders need the most help. You’ll also meet the investors who readily share what they value and why.

Physicians Are a Helpful Bunch

Occasionally, I get an email like, “Which telemedicine companies let you practice from another country?” Naturally, I don’t reply to that.

But rarely, I get an email where someone really explains in detail what problem they are trying to solve and what they have already researched and wondering what next steps they could take.

I love emails like that because they’re engaging, and I want to help this person improve healthcare. The difference is that the second person has done all the legwork and is looking for deep, engaging advice, while the first person is way too early in their journey to benefit from anything I say.

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